The stock market provides a excellent platform for investing. However, if you are buying stocks based on hearsay and gut-feel, then it is nothing more than speculation. That could effectively mean you are gambling. The right thing to do is to start with the financials of a company that you want to consider investing in. But how do you study that? This article provides a very simple summary of the key things to look out for when you want to invest in companies with sustainable dividends and growth. Check it out!