News & Media companies who have been losing advertising revenue have a lifeline now.
Google is now willing to pay them for their news content.
Some countries like Australia have earlier ordered Google to share their advertising revenue with news content companies when users search for their news content. This was meant to Ensure the viability of news content companies.
This announcement of Google being willing to pay news content providers marks an interesting change to the business model of Google and media companies. Let’s see how this evolves.