When my son was 10, he told me he was impressed with all that had been invented and there appeared to be nothing left to invent.
Obviously that was not true. But it showed the need for a “structured” framework to guide us as to where and how we pursued innovation.
The following diagram is a good way to frame the different types and areas of innovation that can be initiated throughout a value-chain. They call it the “Innovation Wheel” even though it is only half a wheel…
